Our Team
Ash Norman
Director - Principal Consultant
Ash is the Director and Principal Consultant at Sevacove, leading work in safety and quality standards development, accreditation systems, and future-focused healthcare strategies.
With a background in shaping national accreditation policy for the Australian Government and now collaborating with organisations across Europe, Asia, and global leaders such as ISQua, Ash brings deep expertise and a global perspective to every project.
Driven by a genuine commitment to strengthening healthcare systems, Ash combines strategic insight with a collaborative approach, guiding clients to build meaningful, modern, and lasting improvements in quality and safety worldwide.
Sam Hickey
Director - Data & Insights
Sam is the Director of Data & Insights at Sevacove, where he leads the organisation’s approach to data analysis, insight generation, and evidence-based decision support across global accreditation and healthcare projects.
With a background in business management and financial strategy, Sam specialises in helping organisations make better use of the data they already collect, translating complex datasets into clear indicators, meaningful trends, and practical insights that support governance, accreditation, and service improvement.
His forward-looking approach ensures Sevacove continues to evolve as a trusted partner in strengthening data clarity, accountability, and informed decision-making across healthcare systems worldwide.