Our Team
Ash Norman
Founder & CEO - Accreditation Consultant
Ash is the CEO and Accreditation Consultant at Sevacove, leading work in safety and quality standards development, accreditation systems, and future-focused healthcare strategies.
With a background in shaping national accreditation policy for the Australian Government and now collaborating with organisations across Europe, Asia, and global leaders such as ISQua, Ash brings deep expertise and a global perspective to every project.
Driven by a genuine commitment to strengthening healthcare systems, Ash combines strategic insight with a collaborative approach, guiding clients to build meaningful, modern, and lasting improvements in quality and safety worldwide.
Sam Hickey
COO & Financial Consultant
Sam is the COO and Financial Consultant at Sevacove, where he leads the organisation’s strategic business approach. Sam brings his expertise in data analysis, insight generation, and financial-based decision support across our global accreditation and healthcare projects.
With a background in business management and financial strategy, Sam specialises in helping organisations make sustainable financial decisions and to make better use of the data they already collect.
His forward-looking approach ensures Sevacove continues to evolve as a trusted partner in strengthening data clarity, accountability, and informed decision-making across healthcare systems worldwide.
Ash and Sam bring complementary strengths that underpin Sevacove’s mission. Ash provides the industry insight, innovation, and strategic direction needed to challenge complacency and reimagine the future of accreditation. Sam provides the operational discipline, financial stewardship, and practical execution required to turn that vision into reality. Together, they combine deep expertise with strong business leadership, ensuring accreditation continues to evolve, deliver value, and genuinely improve outcomes for patients and communities.